PET bottled green tea price hike movement may be influenced by matcha boom overseas

As food prices continue to rise and remain high, major beverage manufacturers are increasingly raising the prices of their mainstay plastic bottled green tea. The main reason for this is a decrease in the production of the raw material “Sencha”, but it is also thought to be due to an increase in the number of producers switching to “Tencha” in response to the matcha boom overseas. We interviewed manufacturers and farmers.



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