Step Footwear and Accessories Company Limited has celebrated the unprecedented success of their recent reels campaign. The company organized a joyful ceremony at their headquarters on the occasion of the success of this campaign on social media in the country and abroad. On the occasion, the management authority of the company awarded the 'Step Creator Award (Tiktak) to four top ticket content creators. These creators have played an important role in social media in creative ways in the brand Vision and campaign of Step.
From the beginning of this year, the country's leading and emerging content creators made several interesting reels videos based on various products of Step Footwear. These videos have seen millions of viewers on various digital platforms, including Tickets and have gone viral with millions of views. Keeping in mind the new generation's interests and digital habits, this campaign has received unprecedented response to the online platform and has created a huge positive discussion about the brand. The creative presentation and content value of this digital campaign have added a new dimension to the branding and marketing activities of the company, which they expect to play an effective role in the future promotion strategy.
Four top ticket content creators were given the 'Step Creator Award (Tiktok) on the occasion. These creators are Miraj Ahmed, Md. Naeem, Abu Hashem and Fakrul Islam. The prizes are given their financial honors, the silver button crest of their own design and the attractive gifts. This honor is not only considered as a symbol of creating a creative bond between domestic brands and young content makers in the future to recognize their unique digital contribution.
Shamim Kabir, Managing Director of Step Footwear, Aminul Islam Shamim, General Manager Wahidur Rahman and other senior officials of the organization were present at the award distribution ceremony.
On the occasion, Shamim Kabir said, “Digital content is a very effective medium to join the present generation and create new markets. Our Tikok campaign is a successful example of this. We are sincerely grateful to every content creator. We believe that to make contact with the new generation, they have to speak in their language. The creativity and innovative thinking of digital creators have conveyed the product of the product more attractive to people. Today's honor is not just a prize, it is a symbol of our gratitude – those who have given our brand a new dimension with their talent. In the future we want to expand this genre, so that the domestic brands and young talents can proceed together. '
