A debate has erupted across the world regarding the price of about Rs 6 crore of Ferrari’s first electric car ‘Luce’. The company’s shares fell by 8% after the launch. Investors raised questions and criticism began from Italy’s political circles to the auto industry. But Ferrari CEO Benedetto Vigna is justifying this price. He says that this is not just an electric car, but a unique real innovation. Speaking at a roundtable meeting in Modena, Vigna said the Luce could not be compared with Chinese or other electric cars on the market. The level of engineering, design and technology used behind this model is the biggest reason for its high price. Vigna claims that this car has attracted new customers who look for a different kind of luxury. Actually Rs 6 crore is not its price, it is the value of innovation. Individual motors for all four wheels, 96 km/h speed in just 2.5 seconds Technology – What makes the Luce special is the 4-motor technology. Typical electric cars have one or two motors. This supercar has separate motors for all four wheels. Ferrari says that this technology makes it the most advanced electric supercar. Speed – Luce can accelerate from 0 to 96 kilometers per hour in just 2.5 seconds. Its top speed is 309 km/h. The company argues that achieving such speed and control requires extremely complex technology and huge investment. Design – Its body is made in such a way that the air vents, cuts and aerodynamic elements usually seen in sports cars are almost completely hidden. This quality makes it the most special sports car, in which a lot of investment has been made. The first 5-seater Ferrari, carved by Apple’s designer – Luce’s futuristic and minimalist look has been created by the design agency of Apple’s former Chief Design Officer Jony Ive. – Ferrari has until now mainly made 2-seater sports cars, but the Luce is the company’s first 4-door 5-seater car. Due to the skateboard platform, it gets more space. The technology and almost every part of this car is made in the Maranello plant in Italy. Not outsourced.
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Questions raised on electric Ferrari worth Rs 6 crore: Shares fell 8%, CEO said – This is not the price, it is the value of innovation, giving unique cars to the customers.
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