After 156 years of keeping the complex and delicate issues of science confined to the pages of research papers, this time the world famous science magazine ‘Nature’ has stepped on the modern social media platform Tiktok to reach the young generation.
This magazine, which has led the triumph of science in the last 15 decades, will from now on bring all the wonderful information of science to people’s doorsteps through short videos.
Surprise in the first video: ‘zombie cells’ or dead cell regeneration
Tiktok Nature has chosen an exciting topic at the very beginning of its journey. And that is ‘zombie cells’ or some cells that can come back to life even after death. This amazing video is based on a research paper by Ewen Callaway.
The video is presented and directed by Maren Hansberger. It presents scientific explanations and research on how dead cells can become active again. Photographed by Nachira Asad-Garcia and accompanied by Triple Scoop’s background music, the video has already created a buzz among scientists and science enthusiasts alike.
This video is originally from Sidel J. P. and others based on a preprint study recently published in ‘bioRxiv’. Supervising producer Shamini Bundel said that the main objective of this new journey is to present the complex issues of science to the common people in simple terms.
Why this initiative?
Analysts feel that the young society is now more dependent on video content. So that the pure and correct information of science is not lost in the crowd of misleading information, that’s why organizations like Nature have to be active directly on social media.
From now on, the @nature handle on TikTok will regularly feature informative and entertaining videos on the latest discoveries in science, inventions, space exploration and the unknown mysteries of life.
