Arab Finance: The EFG Hermes, the Pioneer Investment Bank in the Middle East and North Africa, has announcedHRHO group (HRHO)On the signing of a strategic partnership agreement with KidZania Cairo to provide an interactive educational educational experience for children, the second in the world and the first in the Middle East and North Africa to trade stocks and promote financial culture in small generations, according to the statement sent on February 25.
This innovative initiative to educate children between the ages of 8 and 14 is designed with financial services through an interactive simulation model for trading in the stock market.
According to this partnership, EF V Hermes designed a simulator for the stock market, which is a simplified version dedicated to children from the EFG Hermes One trading application, which will allow them to trade stocks using the currency “the currency that children use in Kidzania” to start all Baby with 15 Kidzos with creating his trading port on the app.
This interesting and unique experience will also provide children who visit Kidzania Cairo, the opportunity to learn the principles of investment by participating in an interactive environment that simulates the true environment of the world of trading in the stock markets, knowing that this valuable experience also aims to educate children financially at an early age and inform them of skills Money management and investment by participating in practical activities and interactive games.
It is worth noting that the children will participate in trading activities in the new EFG Hermes branch inside Kidzania, and the shares of the companies that are inside Kidzania – which number 45 companies – will be traded – where stock prices will be determined based on the daily performance of these companies and the extent of children's demand for investment in them .
This experience also allows children to evaluate investment opportunities based on the performance of these companies, in terms of gains and losses related to the growth of each company. Moreover, children will be able to use the cidzos they have obtained from their shopping investments in the gift store or participating in other different experiences offered by Kidzania.
In this context, Mai El -Gammal, Head of the Marketing and Communications Sector at the EFG Holding Group, stated that the group is committed to continuing leadership in launching initiatives aimed at enhancing awareness of financial culture.
Al -Jamal emphasized that this distinguished partnership with Kidzania Cairo aims to provide an interactive recreational educational experience for children, which is the second in the world and the first in the Middle East and North Africa in the field of stock trading, which enhances awareness of financial services and aims to support the ability of future generations to understand the foundations of investment.
The initiative also aims to provide them with basic financial information through interactive experiences. Al -Jamal added that this initiative will contribute to the formation of a generation with financial awareness and the ability to make investment decisions, by educating children from an early age by knowing how to manage money and benefit from various opportunities, indicating the company's commitment to preparing a new generation of small investors.
Over the course of the past decade, Cairo, Cairo, has succeeded in making a positive impact on more than 2.5 million children, as this educational city, based on simulation, provides children with the ability to try the lives of adults by working within institutions designed on
Like offices, stores, real factories, etc., with the aim of helping the future generation to understand how companies and sectors work on the ground, and directing them towards discovering their aspirations and preferences in the future.
Commenting on this partnership, Ahmed Ibrahim Habib, CEO of Cairo, said that financial awareness is one of the main materials that should be taught in schools for children because it represents a pivotal tool in preparing small generations for future life and training them in making the right decisions.
Habib added that the fruitful partnership with EF V Hermes aims to fill this gap, as it will provide an innovative initiative to educate children about basic financial principles and skills through an interesting and advanced interactive educational experience.
For his part, Mohamed Fathi, head of the IT sector at the EFG Holding Group, praised this project, which was developed using the latest technological solutions to simulate the stock market to suit the capabilities of children, expressing his happiness with this initiative, which focused on creating an electronic platform specially designed for children to ensure their interaction With her.
Dabous added that the technology sector in EFG Hermes is committed to enhancing financial empowerment by providing easy and comfortable smart digital tools and platforms, allowing everyone to access appropriate financial services.
Dabus also stressed the importance of enabling children to understand and experience the stock market from an early age, in light of the rapid development in the technology sector.
