How Chinese tech is reinventing the electric car

It was one of the star cars of the opening of the Brussels Motor ShowJanuary 9: the XPeng P7+, officially launched on the European market. “A vehicle defined by artificial intelligence (IA) »according to company communication; in other words, a rolling software, with a streamlined silhouette, a high-end interior, and which attracted the crowd of specialized journalists and influencers. It is true that the brand had prepared the ground by inviting, at the end of November 2025, the cream of European automotive and tech YouTubers to discover its Cantonese headquarters and meet He Xiaopeng, the billionaire founder of the brand, formerly of Alibaba, the e-commerce giant.

The charm operation included a visit to the Canton motor show, which opened its doors on November 20, 2025. There we could meet dozens of streamers, mandated by the different manufacturers to open the doors, caress the steering wheels, recline the seats as far as possible, all while filming themselves. “Their message to us is that these are smart homes on wheels”, whispered Rum Zheng, young product manager at Luxeed, electric SUVs born from a partnership between Chery and Huawei.

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