All over the world it is celebrated on January 17th on the occasion of World Pizza Daythe world day dedicated to this iconic dish, born in Italy but now global. However, in Italy the pizza ritual is celebrated every day. Tall or short, round or by the slice, white or red, soft or crunchy, 2.2 million are served daily in the eating out channels (Circana Crest data) for a annual per capita consumption of 7.8 kgestimates the Consumer Training and Research Center (Crc). The passion for daisy and capricciose fuels a circuit of 50 thousand pizzerias with 300 thousand employees and 15 billion euros in turnoverdeclares Fipe-Confcommercio.
15 billion in pizzeria
The pizza sector is also resistant to recent cuts in domestic spending. Families have reduced their outings and reduced their receipts, but they have not given up on the pizzeria. «Pizza has held up better than other eating out sectors», dice Luciano Sbraga, deputy general director of Fipe-Confcommercio. The confirmation comes from Circana Crest data.
«In the year ending last September, volumes have remained substantially stable and so pizza remains one of the most consumed products when eating outgiven that it is present in 12.7% of the occasions when one frequents a public place”, he comments Matteo Figura, executive director foodservice Italy of Circana.
Frozen or homemade
To those ordered in pizzerias, take-away and delivery, are added the 71 thousand tons of frozen pizzas purchased in large-scale retail trade in one year and of which Italians have increased purchases also in 2025, say Iias data, reaching almost i 488 million euros spent (almost 5% more in volume in the first part of the year).
And then there’s that to consider 40% of families who, according to a Coldiretti/Ixè survey, make pizza at home, buying the individual ingredients. Starting from ready-made doughs and bases, which represent 7% of the expenditure earmarked for the purchase of cereal derivatives in 2024 in large-scale retail trade (source Ismea/Niq). To give an idea of ​​the market it is double what is reserved for the purchase of rice (3%). It’s no surprise, then, that the frozen pizza biggies have set their sights on this vibrant segment, as they have Italpizza (430 million euros in revenues 2025) which has just launched its fresh bases in large-scale distribution.
