Arab FinancePico announced the launch of the prominent brand Hitachi in the Egyptian market; Where the company adopts an ambitious plan to start local manufacturing within the industrial complex of Pico in the Industrial City in the tenth of Ramadan in Egypt by the second half of 2025, which reflects the commitment of Pico to integrate global experience with the local strategic investment.
Hitachi is based on her new vision on an ancient legacy that extends for more than 110 years of quality and innovation, as she continues her career under the slogan “We work to give you pride generation after generation”, to establish her position as a reliable life partner that supports families and enriches their daily lifestyle.
This new launch keeps pace with the aspirations of the Egyptian consumer by providing a wide range of modern devices, including refrigerators equipped with double cooling technologies and energy -saving reflex computers, and dishwashers designed to provide the highest efficiency of cleaning with low energy consumption, as well as vacuum cleaners that provide strong performance with advanced technologies that ensure ease of use. Each product embodies the ideal balance between Japanese accuracy and sophisticated design, which are the two main pillars in the Hitachi brand identity.
Pico has strengthened its existence except in the region during the years, which is currently working in 57 countries, and includes more than 50,000 employees and 45 facilities that are widespread in 13 countries around the world.
And what is the local product of the Hitachi brand in Egypt as part of the manufacturing operations of the Pico Industrial Complex, which was opened, not with investments exceeding 110 million dollars, to become a pivotal center to meet the needs of the local market, in addition to strengthening the company's exports to the only market drivers in the east, the middle and the team.
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