A US federal judge ruled that Google Online Advertising has illegally dominated the main areas of technology. In this case, Google's dominance is highlighted in three cases – display advertising network, publisher tools and ad exchange. The court ruled that Google Sherman had violated Article 1 and 2 in the Publisher Tools and Ad Exchange.
According to the news agency Reuters report, Virginia's US District Judge Leone Brinkema passed the verdict on Thursday after a three -week trial process. The verdict agrees with the US judiciary, who wants to limit Google's power in the huge digital advertising market.
Judge Brinkema, a five -page judge of the court, said Google has integrated their publisher ad server and ad exchange business through technology and policies in such a way that has helped them establish exclusive power in that market and protect it.
“Google has imposed anti-competition policies on their customers and has deliberately eliminated some of the popular features,” he added. This lost the opportunity for competitors to competition. Besides, Google's customer organizations, the entire competitive process and open web information have also been affected by consumers. '
This verdict can lead to major changes in the digital advertising industry. Analysts believe that the verdict will further complicate the situation in the year 2021.
Earlier last August, Google was accused of selling the search market for exclusive power. The proposal in that case was that Google's popular Chrome browser could be separated. Although Google then challenges the court's judgment, their popularity is only because of the advanced product service.
Google's main company alphabet currently earns most from advertising, the largest part of which is Search Ads. Now, with the verdict of the new advertising technology, Google may have to withdraw from some more business. However, the court has not yet fixed the final disciplinary action.
Google has not received any comments from Google on this issue.
Meanwhile, an anti -trust trial against the meta platform has also started this week. Through this, the United States government is making allegations of market control against large technology companies.
Google will release their first quarter income-expenditure report on April 23.
