Arab Finance: Forbes Middle East magazine chose a company CNFN Financial HoldingThe leading company in the field of non -banking financial services in Egypt, among the 50 most powerful financial technology companies in the Middle East for the year 2025, for the second year in a row, and this choice reflects the group’s companies in the financial technology sector by providing innovative solutions that enhance financial inclusion and support digital transformation in Egypt and the region, according to the statement sent on March 17.
Contect said in a statement issued this morning that it continues to enhance its position in the financial technology sector by adopting an integrated approach to developing its digital solutions, ensuring a smooth and safe experience for its individuals and companies, and through its pioneering application “Contect Now”, the company provides innovative financing services that depend on artificial intelligence technologies, which allows immediate approval of requests and customer evaluation in accurately and quickly, and this has contributed to this Technologies in achieving annual growth by 38% in the total value of transactions implemented through the application during the past 2024, which reflects the increasing demand from customers on the digital solutions provided by Contect.
The statement added that in the context of commitment to continuous innovation, Contect recently launched the new “Maestro” system by implementing its “Contect Now”, which is a qualitative shift in the installment concept, as the system provides an integrated digital control panel that allows customers to design their full payment plans, including choosing the payment period, determining the administrative expenses that suit their needs, and even controlling the interest rate to reach 0% by modifying Administrative expenses.
The statement continued: The “Contect Cars.com” platform, which is the first specialized platform in the Egyptian auto market, continues a remarkable growth, as the total number of monthly users increased to 1.2 million users during the year 2024, and the platform also witnessed the launch of a “request” product, which allows customers to buy cars that they want at the best price and in the lowest possible time, which enhances its position as a first destination for car seekers in Egypt.
The statement pointed to the development of digital financial solutions, as “Contract Pay”, which is a pioneer in providing innovative digital payment solutions.
The statement also revealed that “Contect” continues to strengthen its leadership in the financial technology sector by developing advanced digital tools based on artificial intelligence, which contributes to providing more efficient and smooth solutions to meet the increasing needs of customers and reach broader segments.
Commenting on the “Forbes” classification, Mr. Saeed Zaatar, CEO of Contect Financial Holding Company, said: “We are proud to maintain our position among the 50 most powerful financial technology companies in the region for the second year in a row, an achievement that reflects the success of our digital innovation.”
Zaatar added: “In Contect, we do not consider the digital transformation merely a success, but rather a basic pillar in our vision of the future of financial services, and we continue to develop advanced digital financial solutions that enhance financial inclusion, support digital transformation, and provide our customers with a smooth and effective experience that elevates their expectations, and enhances their confidence in our ability to provide innovative financing solutions that meet their growing needs.”
The statement concluded that this achievement is not the first for “Contect” in the Forbes Middle East lists, where the company was classified for three consecutive years among the 50 most powerful companies listed on the Egyptian Stock Exchange, and was also honored as one of the leaders of sustainability in the Middle East, in addition, Said Zaatar was chosen, among the list of the most powerful chief executives in the Middle East for two consecutive years.
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