Consumer demand across urban and rural markets witnessed a gradual recovery with rural areas outpacing urban areas in terms of volume growth in most areas of India. According to a report by 'data analytics firm' NielsenIQ, the Indian FMCG industry grew by 5.7 percent in the July-September quarter with a price increase of 1.5 percent. […]
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India's FMCG sector grows 5.7% on the back of boom in rural demand: NielsenIQ
