One of the world's one -way technology giants filed a case of $ 1 billion or $ 1 million against Google UKThe The case was filed on allegations of collecting extra money from advertisers by abusing their domination in the online search market.
The class action case was filed on Tuesday in Britain's Completion Appellate Tribunal. The case alleges that Google is determining their advertisement value by creating a competitive environment. Thousands of businesses are being affected.
According to the complaint, Google has signed a contract with mobile manufacturers to install Google Search and Chrome browser on Android devices. At the same time, the company paid Apple to keep its search engine as a default search engine on the iPhone.
This is in favor of thousands of businesses Case Competitive law expert Aur Brook. The charge sheet of the case states that Google has deliberately added features and effectiveness to their search engine, which has given their own advertising service more benefits than competitors.
Google, however, claimed the case as “estimating and opportunistic”. “Users use Google because it is beneficial, not alternatives,” said a company spokesman. We will take a strong stand against this case. '
Aur Brook said, 'For businesses Google There is virtually no alternative. Google's top results are now very important for the visible companies. Google is collecting extra money from advertisers by utilizing this opportunity. '
In January this year, Britain's competition regulatory body launched an investigation on Google's search services, in which Advertisement The effects of these services were also included in the market.
Earlier in January this year, Britain's Competition and Market Authority (CMA) investigated Google's search service. They say that 5 percent of the UK online search is through Google and about 2 lakh businesses advertise on Google.
Currently there are several antitrust investigations against Google, not just the United Kingdom, Europe, the United States.
Google's multiple times in Europe Fine Has been Google was fined 1.3 billion euros in Europe in the 21st.
September last year, Google has been involved in an second antitrust case. Illegally Digital The case was filed on allegations of establishing exclusive control in the advertising market.
Google was defeated in another important case in August last year. However, Google has appealed against that verdict.
At one point in the case, an advertisement by Google admitted that Google's business type is like the owner of Goldman Sax or Citibank New York Stock Exchange. That is, those who are selling ads are also controlling the market.
In this case, Harley may be forced to sell some parts of their advertising technology. This will damage Google's main income source and the technology sector and Online Publishers will also have a huge impact.
In March this year, the European Commission accused Google of Google, that they gave their own (affiliate) services more priority than others, which is a violation of the European Union (EU) Digital Markets Act. According to this law, third party services must be transparent, fair and discriminated against.
Breaking this law could be a fine of up to 5 percent of global income on an organization like Google. Same Crime The fine may increase up to 20 percent if it happens again.
References: Reuters O the Guardian
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