There is a clear change in the market share of the country’s smart phones. On the one hand, Chinese veteran Xiaomi, once a major company in the Indian market, has been out of the top 5 for the first time since the first quarter of 2016. According to the data of Counterpoint Research, its price stake in the first quarter of the calendar year 25 was half to 5 percent. It was 10 percent in the first quarter of calendar year 24. Its value stake calendar reached 19 percent in the third quarter of the year 20 based on the wholesale price at its peak.
Apple Inc., on the other hand, has reached the top position during the second quarter, with Kupertino headquarters. It now holds one-fourth (26 percent) share in the wholesale sales of smartphones in the first quarter of calendar year 25. This stake was 20 percent in the same period last year. He has surpassed all its major competitors – Samsung, Vivo, OPO and Xiaomi. These brands lost two percent marks during the first quarter of the calendar year 25, compared to the same period last year, which is the total increase of Apple Inc.
Samsung topped the first quarter of the calendar year 24. It was followed by Apple, then Vivo, OPO and Xiaomi. Only two brands in the top 10 have been successful in increasing market share. Motorola doubled its price stake in the first quarter of the calendar year 25 to 4 percent and Google’s stake increased to 2 percent now, which was less than 1 percent in the first quarter of the calendar year 24. Karl Pei’s new brand Nathing’s share stake was one percent in the first quarter of the year 25, despite campaigning. Earlier, Carl Pei had created a One Plus brand.
In Counterpoint Research, Research Head Tarun Pathak said, “The prevailing prevailing prevailing in India continues after Kovid. Brands like Apple Inc., Samsung and Vivo estimated this trend and created their strategies according to the support of EMI (equal monthly installments) and financial support schemes. These brands were able to gain lead. 50 percent of these phones were with finance schemes.
Regarding the rolling of Xiaomi, Pathak said, “This was due to its common market image and also because this category does not like financeing.”
First Published – May 2, 2025 | 10:18 PM IST
