Bangladesh is taking various important steps to accelerate the development of cashless economy. This time, iFarmer has come up with 'Farmer Card' in collaboration with Visa and United Commercial Bank (UCB) PLC to further this initiative. On this occasion, iFarmer distributed this card among 17 registered farmers in an event organized at Chhedipur of Damurhat Upazila of Chuadanga on October 31. In the initial phase of the program, these cards will be distributed among 150 farmers of different areas. iFarmer plans to distribute it to more farmers in the future to strengthen the digital payment system across the country.
The primary objective of this joint venture is to encourage cashless transactions among farmers and strengthen the digital payment system of the economy. Farmers can easily keep track of their transactions through the Farmer Card. At the same time, you will get the opportunity to receive all types of post-credit services including agricultural inputs like fertilizers, seeds and pesticides from iFarmer. As a result, security risks related to carrying their cash will be reduced.
This Farmer Card will bring a significant change in the traditional farming activities of the farmers. Through this joint venture, the range of digital financial services in the agriculture sector will be strengthened. In particular, which will help local economic development among marginalized communities.
In this regard, iFarmer's Head of Product Management Muhaiminul Hossain said, 'We believe in empowering our farmers with modern technology in order to build a sustainable future. The Farmer Card will enable marginal farmers to connect to the cashless economy and prepare them for the digital age. Besides, this initiative will increase their financial security and help develop greater economic resilience among the farming community.'
In the event, the effect of this initiative in the rural areas was discussed and card distribution was attended by Head of Product Management of iFarmer. Muhaiminul Hossain, Assistant Vice President of United Commercial Bank (UCB) and Head of Chuadanga Branch. Tauhiduzzaman, Chuadanga Branch Senior Executive Officer and Credit-in-Charge Akbar Hossain and Rajshahi Branch Relationship Officer (National Sales) Mahmudul Haque.
