Arab Finance: I announced today Yu for consumer finance (Valu)The leading financial services technology company in the Middle East and North Africa, for obtaining initial approval from the Central Bank of Jordan to practice the purchase activity now and pay later (BNPL) within the Hashemite Kingdom of Jordan, according to the statement sent on July 10.
This step represents a prominent station in the regional Valio expansion path, driven by its awareness of the promising capabilities of the Jordanian market and the accelerated growth in demand for flexible and easy -to -reach financial solutions.
In line with its comprehensive expansion strategy, Valio in Jordan sees a promising market and a strategic destination that is witnessing an active economic movement and an accelerated digital transformation.
The comprehensive market studies conducted by the company emphasize the positive indicators of the growth of the Jordanian market, in light of the increasing interest of local consumers in innovative payment options that enhance their purchasing power and provide them with greater financial flexibility.
The Valio platform, which includes now purchase and payment solutions, provides a leading financial experience that creates a qualitative shift in the purchase and payment style of Jordanians, by providing flexible installments plans for various types of daily purchases, whether in the retail sectors, electronics, health care, and others.
These solutions contribute to facilitating access to goods and services easily, which improves the quality of life, and enhances financial inclusion by providing credit opportunities for a broader segment of society.
The purchase solutions are now and to pay later (BNPL) from?
By offering flexible and comfortable payment options, Valio enables its partners to improve customer experience and enhance their competitiveness in a dynamic and fast -changing market.
The entry of the Yo to the Jordanian market comes as a result of accurate planning and studied constituent work, which included attracting a selection of high -level competencies with deep experiences in the Jordanian financial sector and a prominent record in the field of technological innovation.
During the past few months, Valend has concluded a set of strategic partnerships with the most prominent traders and financial institutions in Jordan, which is a clear indication of the growing regional demand for its innovative and reliable financial solutions.
These partnerships will constitute a solid base for the launch of an integrated network aimed at providing smooth and highly efficient financial experiences for consumers and merchants alike, to enhance financial inclusion and meet the needs of the Jordanian market.
This step comes to Valeu after its recent inserts on the Egyptian Stock Exchange, in a way that contributes to enhancing its institutional position and raising the level of its regional presence.
This achievement is a strategic step that paves the way for more fruitful partnerships, expanding the company's business in new markets, and pushing the process of sustainable growth in the financial technology sector at the region level.
Habiba Naguib, head of the market and strategic expansion sector of Valeu, expressed her great enthusiasm: “The expansion in Jordan is represented through purchase services now and subsequently paying a big step forward, which opens new opportunities for consumers and merchants alike. Our platform is designed to enable individuals by providing flexible and responsible credit options that enhance their purchasing power and lifestyle. The Egyptian Stock Exchange and the Amazon Strategic Investment enhances our confidence in the path of our growth and our commitment to transform digital financing throughout the region. “
Naguib added: “In our essence, we are still committed to innovation and financial inclusion. Our financial solutions are designed to meet the advanced needs of Jordanian consumers and merchants, which helps them to make transactions more easily, and grow more comprehensive.”
This expansion in Jordan, supported by the recent achievements of Valio and strategic cooperation with Amazon, establishes the company's position as a regional pioneer in the field of financial technology, committed to enhancing economic vitality, encouraging financial inclusion, and empowering societies through responsible and flexible credit solutions.
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