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Following Adani Group's exit from edible oil company Adani Wilmar Ltd (AWL), Wilmar will focus on growing its high-margin FMCG business. According to sources, Wilmar is looking to leverage its core business and wide distribution network by adopting a strategy similar to ITC.
New Delhi. Following Adani Group's exit from Adani Wilmar Ltd (AWL), India's largest edible oil company, Wilmar will focus on growing its high-margin FMCG business. According to sources, Wilmar is looking to leverage its core business and wide distribution network by adopting a strategy similar to ITC. ITC used its strong cigarette business to expand into FMCG.
Similarly, AWL is set to use its core edible oil business as a base for FMCG growth. Sources aware of the matter said that after Adani Group's exit, Wilmar may introduce more global FMCG brands in the Indian market. AWL's FMCG business recorded 24 per cent year-on-year growth in volume terms in the December quarter. The share of food and FMCG in total sales volume increased to 20 percent. The share of this segment in total revenue increased to nine percent.
Disclaimer: Prabhasakshi has not edited this news. This news has been published from PTI-language feed.
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