zomato increased platform fees expensive for customers to order food

The festive season has started. It is now a common practice to order food from restaurants at home during festivals. People can easily order food at home through food delivery apps like Zomato and Swiggy. Meanwhile, food delivery app Zomato has made a big change in its delivery.

Zomato has increased its platform fees in view of the festive season. The company has increased the platform fee from Rs 7 to Rs 10. A notification in this regard has also been issued on the app. It states that this fee helps the company pay the bills to keep Zomato running. In view of the festivals, this fee has been slightly increased with the aim of improving the service.

Earlier in August 2023, Zomato had introduced a platform fee of Rs 2 for the first time with an aim to strengthen its efforts to increase profit margins. Later this fee was increased to Rs 3. On January 1 this year, the platform fee was increased to Rs 4. Let us tell you that in the financial year 2023, Zomato had recorded an order volume of Rs 64.7 crore. An increase of Re 1 in its fee structure can generate additional revenue of Rs 65 crore annually.

Zomato on 22 October announced a rise in profit for the second quarter that fell short of expectations, mainly due to pressure on margins from investments in the expansion of its “dark stores”, which are used through its Blinkit quick commerce platform. Used to fulfill online orders. It is worth noting that the platform fee is an additional fee added on every food order over and above GST, restaurant charges and delivery charges. According to the latest data, Zomato reported a consolidated net profit for the quarter ended September 30 which increased almost five times to Rs 176 crore.