Arab FinancePaySky, a leader in the field of financial technology and electronic payment solutions, participated in a panel discussion entitled “Building Brands: Tools for Marketers in the Field of Financial Technology,” within the activities of the Banking and FinTech Summit that was held recently, according to the sent statement. On September 24th.
BySky's participation as an official sponsor and exhibitor in the summit reflects its commitment to continuous innovation and support of digital transformation efforts in Egypt, which contributes to enhancing the digital economy and achieving sustainable development through the many diverse technological solutions it provides.
Mahmoud Taha, Chief Marketing Officer at BySky and the Yalla Super App application, also moderated a panel discussion entitled Building: “Brands: Tools for Marketers in the FinTech Sector.” Also participating in the panel discussion were Yasmine Rashid, Director of the Marketing, Strategic Communications and Social Responsibility Group at the eFinance Investment Group, Mai El Gamal, Executive Director of Marketing and Communications at EFG Holding, and Ali Refaat, Product Marketing Director at Tabby.
During the panel discussion, participants reviewed their experiences in developing innovative and powerful marketing strategies that contribute to strengthening the position of brands in the growing financial technology market, in addition to many important topics related to developing effective strategies for building brands in light of the rapid expansion of the financial technology sector and in light of the ongoing digital transformation. .
In this context, Mahmoud Taha, Chief Marketing Officer at BySky and the “Yalla Super App” application, said: “At BySky, we always work to provide innovative and advanced solutions that keep pace with the diverse needs of our customers in various sectors, whether they are individuals, merchants, or even institutions that You need effective digital financial solutions.”
He added: “One of the pillars of the company’s strategy is to support digital transformation in Egypt and enhance financial inclusion, as we aim to enable every individual and every institution to benefit from modern financial technology. We constantly seek to expand the scope of our services and provide new solutions that contribute to supporting the digital economy and providing better opportunities for everyone.” This goal reinforces our team’s continuous efforts to keep pace with all developments in the field of marketing in the financial technology sector.”
It should be noted that PaySky was established in Egypt in 2017, and during this period until now, the company has provided many electronic payment solutions for financial institutions, companies, and individuals. The company is working to popularize the electronic payment system (financial inclusion) by providing the best and easiest means of digital financial services to individuals and companies.
PaySky has succeeded in providing its services in cooperation with central banks, merchants and institutions in 18 countries in the Middle East, Africa and Asia, revolutionizing payment solutions in the Egyptian, Saudi, UAE, Pakistan, Bahrain, Libya and Botswana markets.
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